Cover letters. People ask all the time if they need them. There is a yes and no in that answer. On one point the cover letter is an excellent chance for you to explain to the employer why you would be a great candidate for the role – while having some space to specifically explain in more detail your skills while making a personal introduction to the hiring manager.
The long and short of it is if the job posting asks for a cover letter always provide one. Also, if you want to make a better impression and show effort and interest in the posting, then always choose the cover letter. Consider using a cover letter when you feel you have more to tell the employer than your resume will allow. This will allow you to tell the reader more about yourself and how your skills will be relevant to the job and the company.
Wondering how to write a cover letter? Let’s take a look:
How long should my cover letter be?
Typically, the cover letter should be no more than four to five paragraphs. This includes your introduction and conclusion. The middle two to three paragraphs should be used to explain how you as an individual can help the employer, along with how your skills are relevant to the position. Typically, a paragraph is three to four sentences.
What should I say in my cover letter?
When writing your cover letter, start with the why. Think about why you are applying for this job.
In the introduction paragraph say what position you are applying for, the company name, and why you find the company or position interesting.
Moving on to the second to third paragraphs – when writing these paragraphs think about a theme for each paragraph. Don’t just regurgitate your resume. They have your resume and they have probably already read it at this point. Think about expanding on a situation that you encountered in the workplace to explain how you could complement the role and company. For example, tell a story about a challenge you faced and how you overcame it.
Remember how I mentioned each paragraph should have a theme; this gives you two to three opportunities to point out your skills to the employer. Pick two or three things that are related to the job posting and explain how your skills could be of benefit to the employer.
Finally, in the conclusion of the letter simply state that you are excited to speak with them regarding the job opportunity and how you can be reached.
Can I use the same cover letter for all job postings?
This is not advisable. Each company and job posting are unique, and your cover letter should be too. It should never be a one size fits all approach when creating a cover letter.
What is the biggest tip you have for writing a cover letter?
My biggest tip when writing a cover letter is to not make it all about you. While having information about yourself in the cover letter is imperative, be sure to make the cover letter from a stance where you can show the employer how you can be of service to them. Explain how your skills can benefit the role and company, rather than how they can benefit you.
My talent, how do I explain that?
First things first, never explain in a cover letter where your skills fall short. But rather explain your transferable skills and how they can help make the role successful. Maybe the employer is looking for someone who has a lot of experience in excel, and that is an area you fall short on. Rather than explaining that you are willing to learn excel, explain what you have done in the past with the program and how you were able to help make the project a success.
And finally, know who you are writing to!
Always do your best to know who you are writing to. If it is a bigger company, it could be Human Resources, or the posting may have a name of who to address the letter to. Look at social media and get a sense of the company culture. This can help you gauge what tone and style to write your cover letter in.
So, there you have it! Cover letter essentials. If you are looking for more tips, or have questions, connect with me on Instagram @BlissPlusYou.
Bliss + You 