So how can blogging help my career you might ask? How can help me advance in my professional pursuits?
These are all questions that might be running through your mind when it comes to furthering your career plans. When it comes to blogging for your career you can get ahead of the competition by demonstrating your expertise in your field, niche, or it can be used as a tool to explore something new. With the internet being so vast, you might think how I will bring people to read my blog in the first place. These are strategies and tools that you can use on social media to bring your content to the forefront to get your work discovered.
First, let’s go over the benefits of blogging for your career:
- Knowledge and Learning – When blogging you are putting the expertise that you already have on the web so that others can know what you are all about. Sure, there is LinkedIn and other social media platforms that can help you get noticed, but these should not be the only place you post your content. When starting, writing allows you to explore beyond what you already know and allows you to research and learn more about the topic you are creating. So, when writing your content be sure to take some time to get to know more about what you are writing and be ready to engage in critical thinking.
- Connecting with others in your field or who are curious about your field – When you write content and share it on social media, you never know who is going to come across your content. Sharing knowledge about current events, patterns you are seeing in the work world, among other things can spark a conversation among other professionals, who in return may respond to your work. This could lead to new relationships and connections that could move your career forward.
- Building new skills – Skill building, especially in aspects of technology is becoming more important than ever in today’s internet world. Building a blog and posting content to help you to see what works and does not work. You can experiment and see what type of content your viewers are engaged in and what they are not so engaged in. You can learn how to build a website on whichever platform you use, along with the use of hash (#) tags. These are all skills that you can market and move forward in the future to add to your resume.
Now that we have covered some of the basis of why blogging can help you in your professional pursuits, let’s look at some of the ways you can utilize the internet to get your content out to viewers.
- Social Media – Platforms like LinkedIn, Instagram, Twitter, and Facebook all offer excellent resources to promote your material. When it comes to posting your content do not just simply post the content on your blog and hope that you will get readers. Utilize things like hash (#) tags, industry keywords, and titles that grab people’s attention.
- Connect with others in professional groups – Connecting with other people in professional groups on various platforms like Facebook and LinkedIn is a great way to post your content and get noticed. Posting on these forums will allow you to get your work in front of other industry professionals and could get a conversation started. Tip: Always remember to follow the posting guidelines on the group’s page.
- Start a website newsletter – One way to build relationships and to keep in touch regularly with people online is to create a blog newsletter. Creating a spot on your blog where people can sign up allows you to send out your content directly to their inboxes and will allow you to invite them to events you might be hosting while providing them with great content to read to further their knowledge.
Engaging with others is key to getting your career started. Taking your brand a step further using the internet is even more important when it comes to projecting your expertise to the world. Use the internet to your advantage to get your name noticed while getting known for your knowledge, to move your career ahead to your next dream role.
Bliss + You 